The UK is undeniably blessed with some of Europe’s greenest and most beautiful scenery, so despite the stereotypes about the bad weather, a trip to the British countryside is a very good way to take a break.

RaceChip is known for its pioneering role in fields of performance engineering. So far focusing mainly on chip tuning, the market leader for electronic vehicle optimisation is now demonstrating its expertise in throttle tuning.

Nick Heidfeld was one of the most successful German drivers in Formula 1 from 2000 to 2011 and is currently driving in Formula E, among other championships. Heidfeld will be a brand ambassador for RaceChip starting in April 2017. RaceChip, the market leaders in electronic performance enhancement, won Heidfeld over with their chip tuning modules.

With their second show car in 2017, the Goeppingen-based experts for chip tuning have a new addition to their fleet that’s the perfect combination of luxury and speed. The Porsche Panamera 4S Diesel is already considered the fastest diesel in the world out of the factory. RaceChip, the market leader for electronic performance enhancement, has squeezed even more out of the Panamera, putting it even further out ahead of the competition.

Buying a car is a very personal experience, each individual has different needs and wants from a vehicle, which ends up impacting on the final purchase. However, some cars seem to have more mass appeal than other models. We wanted to look at which cars and brands have dominated the automotive industry historically and over the last year by looking at data on a global scale and more in-depth in Europe.

New year, new show car – that’s how it goes at least at RaceChip, the market leader in electronic performance enhancement via auxiliary control unit. With the Mercedes Benz AMG C43, the Goeppingen-based experts for chip tuning boxes continue to demonstrate how it’s possible to bring together performance, driving fun and everyday practicality in perfect harmony.

At RaceChip, we don’t just love getting the best performance out of cars in the real world, we are big racing game fans too. Racing games have been around since the dawn of gaming, resulting in white knuckles and broken controllers in bedrooms and living rooms around the world. We’ve raced in space, dodged bananas in karts and spent hours tuning virtual cars to get the perfect performance out of them.

Here at Racechip we’re always thinking about our next automotive adventure. All around the world petrol heads brag and debate with their rivals over which are the most exhilarating roads to drive and where the best experiences can be found. Locations are key. From the glistening alpine peaks that shoulder Italy’s Stelvio Pass to the vast nothingness of America’s Bonneville Salt Flats, remarkable landscapes can make all the difference when it comes to enjoying the road.

Göppingen, 04.05.2016. The chip tuning experts from southern Germany have presented their latest show car, the RaceChip Audi RS3. The factory performance of 367 HP and 465 Nm was increased to 410 HP and 520 Nm thanks to the RaceChip Ultimate.

The new Mercedes Benz C63 S AMG with the RaceChip Ultimate shows that even a vehicle that comes factory-equipped with sophisticated motorsport technology has serious potential to perform better.