RaceChip, the market leader for electronic performance enhancement via auxiliary control unit, filmed a new television commercial on Tenerife and in two locations in Germany at the beginning of the year. Over five days of filming, RaceChip’s in-house production team created a 25-second ad and a 5-second tag-on video capturing the impressive driving dynamics of the RaceChip show car. The RaceChip team received additional support from two stunt drivers and a number of actors.

Nick Heidfeld was one of the most successful German drivers in Formula 1 from 2000 to 2011 and is currently driving in Formula E, among other championships. Heidfeld will be a brand ambassador for RaceChip starting in April 2017. RaceChip, the market leaders in electronic performance enhancement, won Heidfeld over with their chip tuning modules. Now Heidfeld is on board with RaceChip’s “Simply faster” marketing campaign.

Nick Heidfeld was one of the most successful German drivers in Formula 1 from 2000 to 2011 and is currently driving in Formula E, among other championships. Heidfeld will be a brand ambassador for RaceChip starting in April 2017. RaceChip, the market leaders in electronic performance enhancement, won Heidfeld over with their chip tuning modules.

With their second show car in 2017, the Goeppingen-based experts for chip tuning have a new addition to their fleet that’s the perfect combination of luxury and speed. The Porsche Panamera 4S Diesel is already considered the fastest diesel in the world out of the factory. RaceChip, the market leader for electronic performance enhancement, has squeezed even more out of the Panamera, putting it even further out ahead of the competition.

With their second show car in 2017, the Goeppingen-based experts for chip tuning have a new addition to their fleet that’s the perfect combination of luxury and speed. The Porsche Panamera 4S Diesel is already considered the fastest diesel in the world out of the factory. RaceChip, the market leader for electronic performance enhancement, has squeezed even more out of the Panamera, putting it even further out ahead of the competition.

Buying a car is a very personal experience, each individual has different needs and wants from a vehicle, which ends up impacting on the final purchase. However, some cars seem to have more mass appeal than other models. We wanted to look at which cars and brands have dominated the automotive industry historically and over the last year by looking at data on a global scale and more in-depth in Europe.